Google Ranking Factors

As many of you might know that Google is using 200 factors for ranking websites and web pages. No one exactly knows the fact behind these 200 factors except Google’s employees who have created these factors and algorithms. However, there are SEO experts who give their opinion on these factors and also do very comprehensive case studies. As a result, we now have a slightly clear idea about what’s going on. Out of these 200 signals, I have a list of top 15 factors which you can use in 2016 and beyond to rank your websites in Google.

1) Main Keyword in Title

Title is the main part of an article, and it’s equally important as far as SEO is concerned. The first thing Google considers as the signal for SERP (Search Engine Result Pages) is the title tag. You must use your main keyword wisely in your title so that it looks perfect and accurate in the eyes of search engines and especially Google.

2) Keyword in Domain Name

If you have your primary keyword in your domain then chances are high for getting the first position in search engines for the reserved keyword. Keywords in domain name help search engines’ crawlers in finding relevant pages on the same website easily.

3) Domain Name Age

In SEO, this is an old saying that aged domain names are the queens. The more aged domain you have, the more it’s better. If a domain name is 5 years old then chances are very much higher for better ranking as compare to a 1 year old domain name. So this is a real fact.

4) Keyword in H1 & H2 Tags

If content is king and title is queen then H1 and H2 are the ministers. Yes, it’s true if you include the keyword in heading one or heading two, chances for obtaining a better ranking is more than expectations.

5) Content Length

And here it comes the magic, the more lengthy article you have, the more ranking factors you’ll knock. A 2000 words article is five times better than a 500 words article, chances for a 2000 (words) article will be 20% higher than an article having only 500 words. It’s true dude, give it a try.

6) Keyword Density As Low As Possible

Keyword density is the number of keywords you use in the whole article, the maximum limit is 3% but if you use your keywords wisely in the article and keep it up to 1% or 2% then chances are still higher for getting a desired ranking in SERP. Let’s not forget checking the density in your articles using different online tools.

7) Updated Content

Gone are the days when you used to have a piece of content for years and decades. This era is called “Dynamic era” which means you have to update your content every time when there is a change in the technology or in the thing you’ve written about. Make it a habit to change the content according to latest trends.

8) Images & Videos in Article

A few years ago, We used to rank up text based content very easily in Google, but that’s not the case now, you have to add media and videos to your articles/posts in order to get a consistent position in search engines. Don’t use too much images and videos in your article, but a balancing ratio between content and media is must.

9) Website Speed & Mobile Optimized

If your website is not opening in 2 seconds then you are in hot waters. If you don’t have a mobile friendly version of your website then you are really in troubles. Make sure to speed up your website and make it mobile friendly so that everybody on every device can access it easily, and search engines love this thing.

10) Domain Authority

Domain Authority (DA) is something that you should care about, before this, there was Page Rank which we used to improve overtime. But now, DA has taken the place, you should build backlinks with websites which have higher Domain authority than your site. If you can make your DA rank above 40 or 50 then celebrate it.

11) W3 Validation

If your site’s HTML/CSS and JavaScript code is valid according to w3 consortium then it’s a great plus point for you, don’t be lazy, take out some time and check whether your site’s code is really validated or not.

12) Sitemap For Your Website

Sitemaps are still considered one of the important factors for ranking your website, search engines’ crawlers love to go through the entire map of your site and find more relevant pages to index in their database.

13) Penguin Safe & Relevant Backlinks

Penguin is one of the algorithms Google introduced to catch up spammy backlinks, and now you have to be very careful while creating backlinks, because it can go negative against you. Therefore, always create penguin safe and relevant backlinks. Irrelevant backlinks are also considered as negative backlinks.

14) Avoid Duplicate Content

You should 100% avoid creating duplicate content, if you have clean content on your site and every page is unique without any duplicate copy then believe me, you’ll be the boss. Search engines don’t excuse duplicate content.

15) Social Shares

Social Media is very powerful these days in terms of SEO, it really matters. If you have more likes, shares and comments on your blog post then it’ll give a positive and strong signal to Google for ranking up your content very quickly. So make sure to produce useful content and get maximum social shares from your readers.

Last Words: 
SEO is still alive, and it’s even more powerful than ever. Please let me know if you have any questions or suggestions.

Successful steps to promoting business digitally

Do you have a business that needs a bit of boost to make the required mark in the market? Well, if you are looking for the much required boost; then here is the catch. Go digital! Promote your business and company on the global front and find potential leads in seconds. Confused? Don't be!

Digital marketing is nothing but promoting your business on the World Wide Web through different mediums in order to reach out to the potential customers on the global front - that is across the world. Gone are the days when you had to think of marketing your business in your locality and city to reach out to the customers staying in and around your business location. Today, we live in the digital age and this is the age where no individual has time. For everything; starting from finding information to shopping for clothes, accessories,  jewellery, shoes, gifts, flowers, cakes, groceries and more to booking tickets, planning a holiday and so much more can be done as the the single click of a mouse. So, why should you be left behind?

Whether you are a corporate business of building mobile applications, computers or a restauranteur, an educational institution or a retail outlet, getting your business to be marketed on the global platform is definitely something the should look up for. Since we live in a virtual world today; it does not matter if your potential clients are kids, women, housewives, adults or any other group; with the help of digital marketing you can certainly reach out to your target group within no time. However; for this, the right digital marketing strategy is very important.

The right digital marketing strategy

1. It begins with a website exclusively designed for your business. A website is the face of your business in the digital world. If you are not well versed with the abc's of Web designing and development; then seeking a professional's advice is always a good idea. A good website should revolve around the following aspects -

User friendly design

Easy navigational system

Unique and fresh content

The right keyword usage

The right titles and headers

Presentation

Color scheme and more

2. Start a blog for your business

A blog is nothing but a conventional for of a diary and the best part of a blog is that you can update it on a regular basis. Upload as much content as you want about your business, products, how to content and more. The blog can be linked to your website; such that all your website guests can be routed to the blog to learn about your business products.  This also gives you an opportunity to convert these readers in to your potential customers in future.

3. The third and most important step is to optimize your website to make it search engine friendly. This includes use of the right keywords, title, sub titles, headers, tags, meta tags and more.

Digital marketing mediums are many; however seeking the right professional help is a always important. Once you have the website and blog in place, you can also promote the business on social networking websites, adwords, listings, on the forums, yellow pages and more. So, what are you waiting for? Get digital today!

How Can Digital Marketing services help you out in business

Marketing and advertising had gone to next level today. It is not limited by traditional platforms like TV, news paper and radio. There exists far more to it and a very important part of this newness is definitely the Computerized Multimedia. Yes, nowadays things are round the web. From acquiring, marketing to even special offers every little thing revolves around the web. Today, people like online shopping and like to search for any kind of information online.

You may use this transformation or I can say the website attention among the individuals to create your product or solutions popular. For those, the only resources which will help are definitely the computerized marketing and advertising solutions. We will talk about several of the popular aspects in this regard.

Search engine optimization: To improve the targeted traffic visiting your blog it is important that you employ Search engine optimization. It is so because practically eighty percent in the visitors is driven by way of search engines. You may have understood the fact that individuals typically never go higher than the next webpage on to get the services or products they are trying to find. You can use SEO right here to increase your awareness and then make it stand up at the top placements of your wanted search engines like Google and yahoo.

Encourage Utilizing the Social Media Marketing- There are millions of individuals in the societal websites like Facebook, YouTube and Twitter and you will utilize the exact same to increase awareness relating to your organization.

Begin using these sites as part of your electronic digital marketing campaign to make your company product familiar among the masses. The best part with these mediums is that you don’t need to spend much while using them as all of these come for free.

Online Content material- This is also an excellent medium sized to boost traffic on the site as people wish to start to see the new as well as the distinct. What I mean here is that one should work on one’s website’s content and must keep it updated. In addition to increasing your site’s position, this can also help you in driving a very good traffic to your blog. I am hoping you may have got the idea at this point regarding how electronic advertising and marketing can assist you for making your organization better and popular. To function on practical elements of digital marketing and advertising it will always be smart to work with pros while they would prepare and perform your marketing campaign in a tactical approach.

To discover such professionals the simplest way is definitely the internet only since you can look to find the best advertising and marketing businesses online only. Searching on web might get you many SEO service providers who offer unique services and solutions in digital marketing and they are able to take your website to reach top ranks within a very short span of time whilst creating a brand identity with such cost effective way. Even though, you have to be selective in       choosing quality service and solutions who can implement many cutting edge strategies to reach your goal and bring up your core business to the main stream digital marketing world.